Our story tonight takes place in a certain conference room. It could be anywhere. It could even be . . . in your town.
"There's no use trying to minimize it. From the numbers I'm looking at, it seems like our latest municipal advertising campaign is simply unlikely to justify the expenditure given our targets."
"I don't believe it. Everyone likes parks."
"Unfortunately, it turns out that's true. They like them so much they already have them. Our next campaign needs a new, fresh, exciting focus. Anyone?"
"Our natural beauty?"
"We don't have any."
"Our skate parks?"
"The popular ones are illegal."
"Maybe we should just, you know, tell everyone about the vampires and werewolves. And so on."
"And so on, right, but Dan, we've been trying so hard to keep that a secret. You know that. Why would you want to scare them away?"
"Yeah, but, see, it's fall. Specifically, October."
"And?"
"And the judge of the big contest for the best-carved large orange-colored gourd is the king of vampires, which means if advertise that, and I think we should, people will ask who this guy is and why he's such a big wheel."
"I hate to say it, but you might be right."
There you have it. Another clutch of fools and their worthless initiative saved . . . by SERENDIPITY. "But surely not every decision is made this way," you protest. If only you knew. If only you knew! Muhahahaha!
Finis
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