Addendum

We'll reuse the cover as well aside from adding the name of the expansion to it. "So what?" I heard that! Certainly covers today are disposable and mostly ugly, but knowing that we'll be getting more out of them, we'll invest more. We might even go so far as to make it look like something in the book, though quite frankly that's liable to decrease sales.

Addender

Of course what we all really want is one of those Inspector Gadget books. How did a little girl and a dog get that anyway? Theft? Misappropriation of funds? Aliens? The Greatest American Hero aliens?

Addendum

Most enticingly, instead of a blurb about the book bought from some author whose name has never before crossed your desk, you can get coverplates with blurbs about you, the reader. ". . . immaculate taste . . ." is one example, or how about, "If you have to be read by one person this year, make it this one?"

Merchandizer Go

Remember Xbox 360 faceplates? Let's make those but for books. It's not like cover art is any good, so we might as well replace it with an R2-D2 or a flaming skull.