Instant Profundity

The novice: "I'd better avoid giving characters and items in my story random names from mythology and such! People will get confused!"
The professional: "If I sprinkle random names from mythology and stuff around, people will theorize about the significance even though there isn't any. I'll secretly start up a wiki for my own work to get things started."

Success in Marketing

Don't forget to have a bunch of porn made of your series before you publish it. And memes. And a wiki.