The Principles of Horror

"Any sufficiently scary moment is indistinguishable from a jump scare." - Artur E. Parte
"A fright is a jump scare with a legion of defenders." - Max Spinestrike
"I scare, you spook, he indulges in jump scares." - Bootrand Rustling

The Problems of Technology

Since ebooks display pages inconsistently, it's impossible to have a page that just says "LOOK OUT! A SPOOKY SKULL!"