On Originality

People do covers of songs all the time, but if I ctrl-c ctrl-v Lucian, people say I should make up my own material, like an ending. What's that all about?

Psychology and Cover Design

If your book's cover shows a bunch of people reading your book, everyone else will want to read it too. Think about it.

Addendum

And the covers!

Cover Design Philosophy

You publishers should probably put how many dragons are in the book right on the cover. What's that you say? A race of increasing dragon numbers will follow? Yes, exactly.

Developing Your Magic System

The most important factor to consider about the magic in your story is how sick it will look on the cover. Ideally it should look fully mega sick, but super rad sick might suffice if other elements of your story are enticing enough.

Cost-Saving Measures

Henceforth we will slash our expenditures by referring to fantasy as fant and science fiction as scienfic. We will put that money into scratch-and-sniff covers instead.